Promotions and Social Media Coordinator

JOB SUMMARY:   Implements, monitors, evaluates opportunities and calendars relating to media outreach, advertising, internal and external e-newsletters and social media to support marketing objectives and maximize the positive exposure in local, national and global markets. Responsible for promotions of key products including coordination of advertising, print & digital promotions, collateral development and other supporting activities including special projects. Provides administrative support as requested.

ESSENTIAL DUTIES AND RESPONSIBILITIES*:

• Plans, oversees and executes promotional activities including social media, print, electronic media, e-newsletters, direct mail and advertising.
• Develops and implements promotions surrounding events, special projects and overall brand utilizing all advertising, event and media opportunities.
• Manages a consistent corporate image for promotional materials, proposals, presentation and events.
• Conducts marketing analysis and market research.
•  Coordinates and implements literature and collateral development and distribution.
• Processes incoming marketing communications invoices, request for payments and purchase prior approvals.
• Coordinates across functional divisions, departments and regions to manage a consistent brand message for promotional materials, print and digital media.
• Acts within scope of authority and consistent with company objectives and policies.
• Ensures that deadlines and budgets are met.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES:

• Must have outstanding analytical and writing skills.  The writing skill level must be persuasive.
• Must have excellent knowledge of marketing and advertising. Must have a working understanding of the seed industry.
• Must be knowledgeable of the fast-moving developments in the sales field and seed industry.
• Creative, strategic and conceptual thinker, able to translate concepts into practice.
• Must be decisive, result-oriented, and innovative.
• Basic creative design program knowledge and capabilities.

EXPERIENCE AND BACKGROUND REQUIRED:

• Minimum 2-years Sales and Marketing experience in seed, ornamentals, vegetable or related industry.

EDUCATION REQUIRED:

• An undergraduate college degree in marketing, business administration, economics or finance or its equivalent in training and experience required.

WORKING CONDITIONS/PHYSICAL DEMANDS:

• Must be able to work long and/or irregular hours.
• Must be able to travel for long periods of time throughout the year.

COMPENSATION & BENEFITS:

• Salary: $69,000-$73,000 per year
• Medical, Dental & Vision Insurance coverage for employees and their families
• Basic Life & AD&D Insurance
• 401k program with company match
• Profit Sharing program (via 401k)
• Holiday & Performance Incentive Bonus program
• Paid Vacation: 10 days per year to start, increases with tenure
• Sick Leave: 1 hour accrued per 30 hours worked for first 30 days, 6.67 hours per month thereafter.
• 14 paid company holidays, 2 floating holidays & birthday off
• Paid Family Leave: 15 days after 12 months of service for FMLA qualifying events
• Company provided EAP
• Company provided subsidy for health/fitness clubs & apps